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Privacy Policy


Magenta Marketing Inc. respects your privacy and is committed to protecting your personal information. This policy outlines how we handle the collection, use and disclosure of your personal information. Our policy is guided by the provincial and federal privacy laws applicable in British Columbia, Canada.


What Information Do We Collect?


In the course of conducting business with you, Magenta Marketing will collect information from you such as: your name, title, company or organization, address, telephone number, fax number and email address. If you participate in our surveys or contests, your survey opinion and submissions for our contests will be collected. If you provide your resume to us through we will also collect this information. On our web site, we may collect your Internet Protocol ("IP") address and cookies. Your "IP address" is a unique 32-bit numeric address that distinguishes your computer from another computer. "Cookies" are small text files that contain information about you, such as your user name and password, which are stored on the web browser of your computer.


What Privacy Principles Are Followed by Magenta Marketing?


1. Accountability
Magenta Marketing is responsible for ensuring the protection of the information you have provided to us.


2. Why Do We Collect Your Information?
We collect information from you for the following reasons:

  • to provide information on our products and services that may be of interest to you;
  • to contact you, when necessary, regarding issues concerning your use of our products and services;
  • to obtain information about your use of our products and services, potentially through a survey to better understand your needs, as input to future product development plans;
  • to obtain information about your qualifications and skills if you submit your resume to us for the purposes of applying for a position with Magenta Marketing; and the information may be legally required.


3. Obtaining Your Consent

We will obtain your consent prior to the collection, use or disclosure of your information. Consent may be express or implied. Implied consent means that you provide the information to us and the purpose of providing such information would be clear to you, even if we did not state it. Our privacy policy, however, does not limit Magenta Marketing from collecting and using information that is publicly available. This means, for instance, your name and business email address could be added to our email and/or postal communication list so that we can provide further information to you on our products and services. We will, however, respect your choice not to be contacted. All our marketing email messages contain an option to automatically "opt-out" of receiving messages from us. You may also elect not to receive communication from us by sending an email to audreyple@magentamarketing.ca with your name, email address and (if applicable) your postal address to request that we remove your email, address and name from our mailing lists.


4. Limiting Collection
Magenta Marketing will only collect information about you that is necessary to achieve the purposes identified in this policy.


5. Limiting Use, Disclosure and Retention
Magenta Marketing will use the information you provide only for the purposes identified in this policy. We will not use this information for any other purpose unless we have obtained your consent. Magenta Marketing will only disclose information about you to its affiliated companies, distributors, and to authorized agents that assist us in performing our functions for the limited purposes listed above. Our agents may include companies and individuals that deliver packages, provide marketing assistance and process credit card transactions. We will not sell or otherwise disclose the information collected from you to other third parties, except in those limited cases where we are legally required to do so (such as in response to a court order, or disclosure to a public body to assist in an investigation). We will retain the information that we have collected from you only so long as it is necessary to achieve our stated purposes or if it is legally required that we retain such information.


6. Ensuring Accuracy
Magenta Marketing will make reasonable efforts to ensure that the information we collect from you is accurate and complete. If you notice any errors in the information that we have collected from you or wish to update your information, please notify your Magenta Marketing contact or email audreyple@magentamarekting.ca. You can advise us as to where you saw the incorrect information so that we can then correct or update such information.


7. Safeguards
Magenta Marketing will protect personal information with security safeguards appropriate to the sensitivity of the information.


8. Individual Access to Information.
If you require access to your own information, please write to us by fax, email or post, with your request. We will respond to you within thirty (30) days of receiving your request.


9. Compliance and Complaints
If you have any questions or concerns with our privacy policy and practices, you may contact us by writing to:


Magenta Marketing
3990 West Nineteenth Avenue
Vancouver, BC V6S 1E1
Attn: Privacy Manager
T 604 224 6122
F 604 224 2602


You may also contact the Privacy Commissioner of Canada (for international matters and inter-provincial matters) or the Information and Privacy Commissioner of British Columbia Privacy Commissioner (for British Columbian matters).


This Privacy Policy was last revised in December 2006.

Magenta Marketing