“The foundation for the successful launch of our new brand was the thorough research and brand positioning work carried out by Magenta Marketing and the wonderfully creative team at Hangar 18.”
Corporate Communications Manager

Vancouver International Airport/YVR

Rfoter

WHY MAGENTA?

 

You may be considering how an organization like ours can best help you, or if working with us at all is the right decision for you. Here are some frequently asked questions and answers that may help.

 

Why should I go outside my organization for marketing help?

 

Could I save costs by outsourcing?

 

What types of organizations do you work with and in what industries?

 

I have an internal marketing team; can you work with them?

 

I have virtually no marketing team; can you still work with us?

 

I don't need help at the strategic level, only for a small project. Can you still help me?

 

We need to revisit our existing brand strategy, positioning and all of our creative material. Can you handle all that?

 

Why should I choose Magenta Marketing?

 

 

Why should I go outside my organization for marketing help? -top

 

There are several reasons why you may want to outsource some of your company's marketing efforts to experts outside of your organization:

 

- need an objective approach

- need expert advice and world-class capabilities

- to help close the gap between the vision and the results

- to achieve revenue goals

- to save costs

- meet schedules not possible with internal staff

- to scale up a project without increasing the number of permanent staff

- improve efficiency or free up your existing employees to better focus on your core business.

 

Could I save costs by outsourcing? -top

 

Yes. Some people have a misconception that they need to pay exorbitant rates to get the help of experts. While we value the work we do and believe that marketing is worth the investment, we believe that outsourcing can be a cost-effective option and work with clients to fit their budgets. Before Magenta, we had senior marketing roles within organizations and benefited from outsourcing as part of our overall marketing strategy. Here are only a few of the many reasons:

 

- save hours and money not having to hire and train new staff

- save paying out company benefits, etc

- project can take less time and money because seasoned marketing professionals have less of a learning curve

 

 

What types of organizations do you work with and in what industries? -top

 

We have worked with start-up companies, multi national organizations and those in between; with government and non profit groups; in business-to-business and business- to-consumer markets; in high tech, retail, e-commerce, finance, security, manufacturing and other industries. We work with technology innovators and service leaders. The common link is that the organizations we work with have a strong product or service offering. Our goal is to help you thrive in your marketplace.

 

 

I have an internal marketing team; can you work with them? -top

Yes. We can lead the way, coach, mentor and direct, or if there is already clear focus and direction, we can work to augment and support your existing team. We can work with our suppliers or with yours. We're here to help you succeed in whatever way possible.

 

 

I have virtually no marketing team; can you still work with us? -top

 

Yes. We can work with you to set goals on a strategic level and also put those plans in motion. We can simulate an internal team, carrying out your programs with expert project management for maximum efficiency and cost effectiveness.

 

 

I don't need help at the strategic level, only for a small project. Can you still help me? -top

 

Yes. We enjoy working with our clients at every stage, including program level project work.

 

 

We need to revisit our existing brand strategy, positioning and all our creative. Can you handle all that? -top

 

Absolutely - we have done so many times, with success, for diverse organizations. By conducting an objective discovery of the organization, we help you find your identity and determine where you need to go. We work with you to create a solid business and marketing plan, and we execute the plan with the best creative talent around.

 

 

Why should I choose Magenta Marketing? -top

 

We are a small team of talented and dedicated marketing professionals. We have a broad range of expertise with decades of combined experience. We have a passion for marketing and for helping our clients succeed. See the "about us" section for more information.

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